The 6 F Leadership Framework™

Saved
Not
Soft™

By James Duran
"Watch ye, stand fast in the faith, quit you like men, be strong." — 1 Corinthians 16:13 (KJV)
Get the Book See All Three Volumes
The 6 F Framework™
FFaith
FFamily
FFitness
FFinances
FFun
FFellowship
The Series

Three Volumes.
One Standard.

01
Self-Paced Edition
The 6 F Leadership Framework™
A Self-Paced Guide to Faith, Discipline, and Decisive Leadership

This book was written to be worked, not just read. No facilitator. No group. Just you, the standard, and a decision. The 90-Day War Plan™ turns conviction into execution across all six areas of your life.

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02
Participant Edition
Field Manual
Student Participant Edition — The 6 F Leadership Framework™

Your working document. Write in it. Answer the hard questions. Set the measurable commitments. Built for men going through the framework in a group setting — led by a facilitator, owned by you.

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03
Leader Edition
Leadership Guide
Facilitator Companion to the Field Manual

If the Field Manual is the tool in the student's hand, this guide is the weight in yours. A section-by-section companion for leaders who shape men — not just facilitate discussion.

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LINE OF DUTY OCT 2025
Fallen Officer
In Memory
Thomas
Duran
Police Officer · October 2025 · Killed in the Line of Duty

Thomas Duran served as a police officer and was killed in the line of duty in October 2025. He was James's brother — and the proof of concept for everything written in these pages. He lived the standard before it had a name.

"Saved. Not soft."

Thomas is survived by his wife Kirsten, and his children — Elijah, Piper, Kambrie, and Elliott.

Every book sold carries his legacy forward — for Kirsten, for his kids, and for every family left behind by a fallen officer. Fifty percent of all Saved Not Soft™ profits go directly to Give Blue Hope.

This work exists because of him. It continues for them.

Give Blue Hope — givebluehope.org
James Duran
James Duran — Author
About the Author

James
Duran

James Duran is a strategist, business leader, and creative thinker who is passionate about helping people live and lead with purpose. As Managing Partner of KreativElement, he has spent his career building brands, solving problems, and guiding businesses toward meaningful growth.

Through Strategic Omaha, he helps organizations develop the clarity and strategy to execute their entire business vision.

But beyond business, James cares deeply about truth, faith, and the kind of transformation that reaches the heart and shapes everyday life. Drawing from years of leadership experience, personal conviction, and a desire to see believers walk in both grace and strength, he writes with honesty, clarity, and purpose.

Saved Not Soft™ reflects his belief that following Christ is not about becoming passive or polished — it is about becoming deeply rooted, courageous, and fully surrendered.

Strategist Business Leader KreativElement Strategic Omaha Author
@oksheepdog

Thomas in
His Own Words

Thomas lived what James writes. These are his videos — his voice, his conviction, his proof of concept.

View Thomas's Full TikTok — @oksheepdog
Next Step
The Forge™
The 90-Day Execution Cohort

The Forge™ is what comes after the book. A 90-day cohort built around The 6 F Framework™ — accountability, execution, and iron brotherhood. You've read the standard. Now you build it into your life alongside other men who refuse to drift.

Get Notified When It Launches